What's coming

Optimal Case aims to cover a property decision from the first search to the day you sell. Some of it works today; the rest is on its way.

Not built yet

Coming later

Analyse a listing from its link, address or photo

Paste a listing and the analysis fills itself in. Today, type the price, rent and charges into the property analysis.

Deal rooms

A private room per property for you, a partner and your advisers: the analysis, documents, inspection reports, lender offers, a discussion, votes and sign-offs.

Shared memos

Share an analysis as a read-only link with a watermark and an expiry date. A sample shows the design.

The morning brief

Rate moves and local sales, tied to the properties you're watching, by email or push.

The iPhone inspection app

Room-by-room checklists, photos on the floor plan, voice notes and readings during viewings.

A members' forum

Organised by strategy and market, with verified professionals and careful moderation.

Optimal Case Pro

For investors: saved properties, an AI analyst, deal rooms and account aggregation. No price set yet.

The ten stages of a property decision

How we think about the whole job, and what each stage will cover.

  1. 1DreamNeighbourhood guides and building histories
  2. 2ResearchComparable sales, rents, risk and schools
  3. 3ModelYield, return, tax and break-even
  4. 4ShortlistRanked against your own goals
  5. 5FinanceLenders compared on total cost
  6. 6InspectBuyer-side inspections from your iPhone
  7. 7TransactItemised closing costs and a deal room
  8. 8Own or rentTools for renters and owners alike
  9. 9OptimiseRefinance signals, leases and upkeep
  10. 10ExitA sell-or-hold signal when it matters